Selection 001

Lab23StudioViz LLP · Mumbai

Design the unreal.Build the impossible.

An architectural visualisation studio in Mumbai: architecture, technology, storytelling. This brochure moves: switch your role, slice a storey, walk the ground floor, test a unit, price a home.

Residential building at dusk with curved balconies lit from within, garden planting and bollard lighting in the foreground

Enter the brochure

The interactive edition carries a role switcher, a storey slicer, a ground-floor plan, a live availability grid, an atmosphere switcher and an EMI estimator. In print these appear as their described states below.

Thesis

One narrative. Four ways in. Pick the one that describes you and the proof underneath changes.

Homes that sell before they are built.

Visualisation pipelines built to accelerate the booking funnel, not just pretty pictures.

For buyers

See the home before you sign. Light, view, floor and price, on your own phone.

Walk the unbuilt flat in 360°, at the sales gallery or at home.
See every unit's live status, configuration and area.
Compare EMI, payment options and possession as you talk.

The deepest features of the platform are designed to be experienced, not read.

Next: ask the sales team for this project's SalesMax link.

All four audience paths print above in full. In the interactive edition, selecting a role also changes the framing line on Visual craft and highlights the three capabilities that matter most to you.

Capabilities

Eight production lines, one team. Tap any row to read what it covers.

End-to-end.

Most relevant to a buyer

360° panoramic toursInteractive experiencesSoftware & web

Hyper-realistic rendersEXT / INT

Exteriors at dusk, interiors in daylight. Material-accurate stills for hoardings, brochures and launch pages.

Cinematics & animationFILM

60–90 second launch films plus cutdowns. Camera paths that explain arrival, lobby, amenity and home.

360° panoramic toursVR

Walk the unbuilt flat on a phone or headset. Hotspots for kitchen, deck and view corridors.

Augmented realityAR

Place the building on the actual plot from the site office. Scale and orientation stay true.

Interactive experiencesPOV

Touch-first explorers for galleries and kiosks. Try the live storey slicer in the demo lab.

Software & webSALESMAX

One SalesMax interface across gallery, site visit and browser, with availability, configs and atmosphere shown live.

Site kiosksEXHIBIT

Hardened touch kiosks for the sales office and exhibitions. Works offline on event Wi-Fi.

Drone / aerialSITE

Real aerial context fused with the proposed massing, so location reads honestly.

Visual craft

Three studies of one landscape type: from the air, at arm's length, and after dark.

Light, material, atmosphere.

The landscape in full daylight, the facade at arm's length, then the same planting read as arrival glow. Stills that hold attention, films that explain a way of living.

Daylight · Detail · Dusk

Elevated aerial of the residential scheme in full daylight, showing the residential blocks, walkways, the landscaped podium and palm trees — **Daylight.** Towers, walkways and the planted podium read clearly.

Close exterior view of curved residential balconies in daylight, showing stone banding, glass balustrades, floor-to-ceiling glazing and planted terraces above a tree canopy — **Detail.** Stone, glass and planting read at arm's length.

Residential blocks silhouetted against a deep orange dusk sky with palm trees and low planting in the foreground — **Dusk.** The same planting read as arrival glow.

Buyer framing. Morning light on the west deck, a facade you can touch, then arrival glow at dusk.

Three studies. Left: the scheme by day from the air. Centre: the facade at arm's length. Right: the arrival at dusk. In the interactive edition the framing line below changes with the audience you selected.

Flagship

One interface across the sales gallery, the site visit and the browser.

SalesMax.

A calm way to explore a whole project. Four views, one product.

Explore in 3Dsalesmax-explore.webp SalesMax Explore in 3D screen showing an exploded building massing over the landscape, with the unit card and unit explorer open

SalesMax Explore in 3D screen showing an exploded building massing over the landscape, with the unit card and unit explorer open

Explore. Pull the massing apart, slice a storey, and jump from tower to residence in two taps.

The four views. Explore pulls the massing apart and slices a storey. Units lists every home as available, on hold or sold, with the EMI calculator alongside. Atmosphere drags time of day and weather over the landscape. Surrounding pins schools, hospitals and daily needs to the real neighbourhood.

Try the controls live in the demo lab ↓

Demo lab

The deepest features are shown live. These are the controls a buyer actually touches.

Deliberately quiet on paper. Loud in person.

SalesMax · Mini labDEMO

01 · Storey slicing

Level 05

Upper residences · 3 BHK · west-facing deck.

Slice the building: levels 01 to 07, terrace on top

Storey slicing. A seven-storey building: Level 01 is the lobby, retail and arrival; levels 02–04 are garden residences; levels 05–06 are upper residences with west-facing decks; Level 07 is the open terrace level. The interactive edition defaults to Level 05 and cuts the storeys above it.

02 · Ground floor plan

Street frontage

Lobby

Double-height lobby with a concierge desk, a waiting lounge and a view straight through to the rear court.

Ground floor. Two street-facing retail bays, a double-height lobby at the corner, a covered drop-off on the arrival lane, the lift and stair core, a rear court shared with the retail frontage, and back-of-house screened from it. The interactive edition opens each zone on tap; the print page lists every zone below.

Lobby. Double-height, with a concierge desk, a waiting lounge and a view through to the rear court.
Retail 01. Street-facing bay with an independent shutter for the whole trading day.
Retail 02. Second street-facing bay, lettable before launch.
Drop-off. Covered arrival on the lane, kept clear of the retail frontage.
Core. Passenger lifts, service lift and the fire stair, all discharging on every level.
Rear court. Planting and seating shared by residents and the retail frontage.
Service. Waste, water and electrical rooms, screened from the court.

03 · Live availability

6 of 9 available. Tap a unit to inspect it. Sold units stay visible but crossed. Nothing is hidden from buyers.

Availability. Nine sample homes across three stacks: six available, one on hold, two sold. Sold and held homes are never removed from the grid; they are marked.

04 · Day, night, weather

Dusk · arrival glow · terrace lit

Atmosphere. Four states of the same massing: morning light with the terrace in use, arrival glow at dusk, the entry beacon lit at night, and the monsoon test showing drainage and a dry drive-in.

05 · EMI estimator

Home price (₹ lakh)

Rate % p.a.

Tenure (years)

₹1,61,676/ month · indicative only

EMI. The interactive edition computes an indicative monthly figure from price, rate and tenure. Figures are indicative and not a financial offer.

Book a live demonstration →

On site

The gallery, at the plot, with no connection.

Bring the gallery to the plot.

Paved garden promenade flanked by flowering beds and mature trees in daylight, with the residential blocks at the far end — **Garden route.** The planted walk a buyer is shown on a site visit, at the hour it is walked.

The landscaped park after dark with lit paths, a fountain and planting beds under a deep blue sky — **Night context.** The lit landscape, shown at the hour most site conversations actually happen.

Field kits. The garden route, the lit landscape after dark, AR, 360° tours and aerial context, all operable offline at exhibitions and in the site office.

Proof

Three interiors where the money is actually spent: living, kitchen, bedroom.

Visual proof, not promises.

Open living and dining room in daylight with polished marble flooring, a dark stone and oak partition volume, a black marble dining table, textured walls and recessed cove lighting — The plan opens up, and daylight does the rest.

Kitchen interior at sunset with concealed cove lighting, timber and dark cabinetry, marble worktops and a sliding glass door opening to a balcony over the city — The same light, carried into the kitchen.

Bedroom interior at golden hour with warm sunset light over a city skyline, timber floor and a marble feature wall — Evening light and material finish.

Note. Every frame above renders at its own native ratio, so nothing is cropped or stretched to fit. Swap a file in this folder and it replaces the frame on reload.

Why Lab23

A steady partner, not a render vendor. Four stages, and the kit stays current after launch.

A steady partner, not a render vendor.

01 · Brief to approvals

Drawings in, locked views out. Architects sign off massing, materials and light direction before a single final pixel.

Brief to approvals. Drawings in, locked views out. Architects sign off massing, materials and light direction before a single final pixel.
Production sprints. Weekly drops: stills, then film beats, then the SalesMax build. Reviewed on a live link, never a zip file.
Launch kit. Hoarding, brochure, landing page and kiosk ship together. One visual language from teaser to site office.
After launch. Festival refreshes, sold-stock swaps and price-board updates. The kit stays current till the last unit.

Production IN-HOUSE · FULL PIPELINE

Scales VILLA → TOWNSHIP

Initiate

Book a live SalesMax demo and a project strategy conversation. We reply with a demo link and a launch checklist.

Lab23StudioViz LLP · Mumbai

Experience the platform.

mail@lab23.in +91 87794 42394

Email us Call now

Email mail@lab23.in · Phone +91 87794 42394 · Lab23 StudioViz LLP, Mumbai. Book a live SalesMax demo and a project strategy conversation; we reply with a demo link and a launch checklist.